Professional Email Marketing Platforms for Small Business
Most email users tend to check their email inbox folders every day. This means that email users are a traffic group with higher intent than any other marketing channel businesses can use to reach their target audience.
When a target member signs up for the company’s email list, it also gives permission for that business to receive promotional materials, which means the company can send marketing messages for as long as possible,
Until they decide to unsubscribe. Furthermore, more than 80% of small annual businesses tend to achieve great results when using email for customer acquisition and sponsorship, which gives them a competitive advantage.
However, to be truly successful in email marketing, it is important to choose the right email marketing platform.
Melchimp
In the past, MailChimp was only used as a tool for email newsletters, but these days it comes with a CRM platform and gives businesses the opportunity to create landing pages, take email forms, and more.
However, the platform has certain limitations, such as how many listings companies can create, and how accurately they segment their audience.
This means that companies first need to get a good understanding of their ideal customers, and key audiences to accurately segment the audience. Additionally, MailChimp has hundreds of different integrations that businesses can use, along with behavioral targeting, automation tools, and even appointment booking that customers can take advantage of and gain new customers.
Omnisend
Omnisend is one of the most popular marketing platforms that cater to smaller e-commerce businesses because it provides opportunities for multi-channel marketing .
This means that the platform helps businesses put everything in one place including email, social media, and SMS marketing efforts.
The e-commerce industry places great importance on email marketing efforts because email companies can generate around $42 for every dollar you invest. With the help of this platform, e-commerce companies can easily create email newsletters using a number of different templates, as well as the editing tools available to them. This makes Omnisend a great option for newer businesses who are not familiar with the ins and outs of email marketing.
This platform is also a great option to increase conversions by providing subscribers with discount codes or various informative pieces of content.
There are also workflows designed to help companies copy some of their most successful email marketing strategies, along with popups for lead generation efforts that can increase their ROI.
Moreover, the platform’s analytics dashboard helps companies identify other marketing opportunities or fix mistakes they made in previous campaigns.
