Claviyo Features With Email Marketing And Serious Secrets 2023

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Table of Contents

Claviyo Features With Email Marketing And Serious Secrets 2022

1. Contacts and Forms Manager

One of the email marketing Klaviyo that you can enjoy is the Contact Manager and Forms feature which is a very basic feature but also a necessary feature. Every e-commerce store should have a utility where they can collect customer details such as email addresses, names, contact numbers, and more.

In the Klaviyo dashboard you can create a form like this, so whenever someone visits the website and after some time, they will see a popup on their screen about filling in their information.

After that, you can check which customers remain with the help of the contact manager who is actually handled on the Klaviyo dashboard. You can receive information such as which subscribers opened their emails, clicked on the links mentioned in them, who haven’t opened them, and which customers you should target.

2. List Segmentation

The second feature of email marketing Klaviyo is list segmentation which is one of the strongest features of Klaviyo and every online store must use this feature to increase ROI (return on investment).

With list segmentation, it helps you decide which customers you should focus on/target. People opening emails from your online store is the main focus of this segmentation feature because everyone wants to increase their profits so they should focus on that.

You can separate subscribers into those who actually engage with your email and those who are interested in your campaigns. With the help of this feature, you can also create your own lists and segmentation completely based on what customers are doing on your website.

3. Templates Section

Using email marketing Klaviyo, you have been provided with many email templates that you can choose from. So you don’t have to start from scratch you will get an email template that has been designed by Klaviyo and then you only need to enter the text message you want to include in it.

There are lots of themed templates that you can choose from and they are really stylish. But there are also basic templates suitable for the average online store. Klaviyo also includes templates for newsletters and a product section, so you can add your products to those emails. But there are also templates that combine the two so you can include a link to one of your blog posts or your latest product.

4. Template Editor and Image Hosting

It’s easy to understand the drag-and-drop interface design area. If you want to create your email marketing right, you can choose the style options and block elements that will make it look very attractive and stylish. There are also some elements in drag and drop such as separate columns, buttons, social links, and images.

In email marketing Klaviyo, you can include your store logo as well as a link to your website to make it easier for people to visit your website.

In addition, the Klaviyo image library offers many images that you can easily choose from. All media items are stored in Klaviyo which you can easily retrieve and use in an instant. You don’t need to upload images on your own website.

5. Social Media Marketing

Email marketing Klaviyo has better tools in terms of social media marketing than any other email marketing platform. It has several features that give you an advantage in social media networks.

Facebook advertising tools help you in categorizing your Facebook followers and any potential customers your Facebook advertising campaign may target. You must link all your social media handles with Klaviyo so that the social media marketing algorithms start working.

6. Autoresponder

Email marketing klaviyo has an effective collection of autoresponders and email triggers that are needed if you are planning to start an online store. The triggered email has a name in Klaviyo which is “flow”. It can only be created based on the real-time activity of your customers online.

For example, suppose a customer signs up for your online store so you can create a triggered email that sends them a welcome message along with some important details about your ecommerce store.

When people leave their cart, this flow can be useful to keep bringing your customers back to remind them that they haven’t finished their purchase and the product is still in their cart section. You can also include a coupon in it to make your customers buy the product they added to their cart and forget about it.

7. Analysis and Reporting

Email marketing Klaviyo also has A/B testing that helps you decide which email campaigns you should use to increase your ROI. It has an ROI based reporting system that informs you of how your sales are working based on your email marketing. It offers you to connect with Google Analytics.

Website tracking allows you to check the activity of your visitors and customers in real-time with outstanding customer service.

Klaviyo Cargo Packages

The paid package of email marketing Klaviyo is completely based on the number of email contacts you have. The price will increase as the number of contacts increases. Here’s a full breakdown of how prices increase with the number of contacts you have:

Free – The free plan supports up to 250 contacts and 500 emails. When you register with Klaviyo, you can take advantage of this plan right away, but you must activate dual opt-in.
500 Contacts Plan– This plan charges up to $25 per month for 500 contacts. It also gives you unlimited email sending, chat and email support
1,000 Contacts Plan– This plan charges up to $50 per month for an increase of 1,000 contacts in the free plan. And it also provides the same which is unlimited email sending, chat and email support.
1,500 Contacts Plan– This plan charges up to $75 per month for 1,500 contacts along with it you will get services like unlimited email sending, chat and email support.
2,000 Contacts Plan– This plan charges up to $100 per month for 2,000 contacts with unlimited email sending, chat, and email support.
2,500 Contacts Plan– This plan charges up to $125 per month for 2,500 contacts with the same service as provided in the paid plan above.
3,000 Contacts Plan– This plan charges up to $150 per month for 3,000 contacts with unlimited email sending and chat and email support.
After all these plans, you will be charged an upgrade fee of $25 per 1,000 contacts after purchasing the 3,000 contacts package.

Klaviyo Customer Support

The customer support system of email marketing Klaviyo is great and they get potential customers from the free demo. You can see what Klaviyo has to offer with the help of this demo. This gives you a visual representation of how the Klaviyo system actually works. You can get customer service via the email and phone number mentioned on the website.

By going to the Klaviyo help center you will receive the ultimate customer service. You can search here for any keyword or topic and it will give you all media content related to that keyword. But you won’t get phone support for technical issues, because email marketing klaviyo can only get it for sales-related issues.

Advantages and Disadvantages of Email Marketing Klaviyo

Using email marketing Klaviyo, of course, has its advantages and disadvantages. Because basically, every email marketing platform is always like that, for that, here are the advantages and disadvantages of klaviyo email marketing.